Ways to Ask for Donations for Your Nonprofit
Fundraising is the lifeblood of any nonprofit—but asking for donations can sometimes feel tricky. At Crowd for Causes, we know that effective donation requests are about more than just words; they’re about how you connect with your community, tell your story, and make giving easy and meaningful.
Here are some proven ways nonprofits can ask for donations, illustrated with examples from our clients
Volunteers for Outdoor Colorado (VOC), Keep Pushing Inc, and Smith Memorial Playground.
Plus, learn how we helped each organization design websites that guide visitors naturally toward giving.
1. Make Your Ask Clear and Actionable With Strong Calls to Action
A clear, compelling call to action (CTA) is essential. Whether it’s a button that says “Donate Now” or a heartfelt message, you want your supporters to know exactly how to help.
- VOC’s website uses bright, visible donation buttons in the header and throughout their pages, paired with stories about preserving Colorado’s outdoor spaces. The language invites visitors to “Join the Movement” or “Protect Our Public Lands”—which connects emotionally and motivates action.
2. Host In-Person Events to Build Connection and Encourage Giving
Nothing beats face-to-face connection for inspiring generosity. Events let people see the impact of their donations firsthand and deepen their relationship with your cause.
- Smith Memorial Playground hosts community events and family days that bring supporters together. Their website highlights upcoming events clearly, encouraging visitors to attend and donate while they’re inspired and engaged.
3. Highlight Specific Projects to Show Tangible Impact
People want to see exactly where their money goes. Showcasing specific projects or initiatives creates transparency and a stronger emotional pull.
- Keep Pushing Inc built a skatepark to provide safe, inclusive spaces for youth. Their website features this project front and center, with updates, photos, and an easy way to contribute directly to skatepark improvements. This focused ask helps donors connect their gift to real results.
4. Make Donating Easy and Mobile-Friendly
Most donations now happen online, often from mobile devices. A well-designed donation page that’s simple to navigate—and mobile optimized—removes barriers to giving.
At Crowd for Causes, we design responsive, mobile-friendly donation pages tailored to each nonprofit’s unique story and brand. For VOC, Keep Pushing Inc, and Smith Memorial, we crafted donation flows that feel seamless and intuitive—making it easy for visitors to give quickly and confidently.
Ready to Make Your Donation Experience Work Harder?
At Crowd for Causes, we specialize in creating custom websites and digital strategies that help nonprofits grow their fundraising, build awareness, and deepen community engagement. Whether you’re launching a new project like Keep Pushing’s skatepark, hosting events like Smith Memorial Playground, or stewarding a mission as broad as VOC’s, we can build a site that makes giving simple and compelling.
Want to talk about how your website can better support your fundraising goals? Let’s connect!
